Artificial intelligence is growing in advertising. Lufthansa is launching an AI-powered, interactive ad experience for potential travelers to interact with the airline for general airline questions and travel content across 15 European destinations. A ‘destination explorer’ showcases each location and aids in exploration of different cities with local travel facts and tips, tailored image galleries, videos and options for flight reservations.
Source : Lufthansa, IBM Watson Launch AI-Powered Interactive Ad 10/19/2018
Source: Veille netineo
