Augmented reality is growing rapidly, with revenue estimated to reach a staggering $14 billion in 2021, according to ARtillry research. This boom presents an exciting opportunity for marketers. Consumers are hungry for engaging, well-executed extended reality (XR) ad experiences that provide utility, enhance reality and create meaningful connections with brands. Plus, AR experiences can be easily accessed through mobile devices, and widespread rollout of 5G promises increased connection speeds. But as AR m
Source : AR Advertising 101: What Marketers Need to Know 10/19/2018
Source: Veille netineo
