Some numbers published in a report from The Information reveal that very few owners of Alexa-powered devices use them for shopping. Of about 50 million Alexa users, only about 100,000 reportedly bought something via voice interface more than once. It’s not exactly surprising, but it may still harm the narrative of conversational commerce that Amazon and others are trying to advance. The Amazon Echo and its brethren are mostly used for the expected everyday purposes of listening to music, asking what the w
Some numbers published in a report from The Information reveal that very few owners of Alexa-powered devices use them for shopping. Of about 50 million Alexa users, only about 100,000 reportedly bought something via voice interface more than once. It’s not exactly surprising, but it may still harm the narrative of conversational commerce that Amazon and others are trying to advance. The Amazon Echo and its brethren are mostly used for the expected everyday purposes of listening to music, asking what the wSource : Surprise, no one buys things via Alexa | TechCrunch
Source: Veille netineo
