More consumers are about to get a new taste of augmented reality. L’Oréal acquired the slick AR company ModiFace a while back and now plans to put it to work via Facebook. In a long-term collaboration deal, L’Oréal and Facebook are about to create AR experiences to be delivered globally through Facebook camera products. The idea is to allow consumers to use augmented reality for makeup try-on experiences from brands including Maybelline, L’Oréal Paris, NYX Professional Makeup, Lancôme, Giorgio Armani, Yve
More consumers are about to get a new taste of augmented reality. L’Oréal acquired the slick AR company ModiFace a while back and now plans to put it to work via Facebook. In a long-term collaboration deal, L’Oréal and Facebook are about to create AR experiences to be delivered globally through Facebook camera products. The idea is to allow consumers to use augmented reality for makeup try-on experiences from brands including Maybelline, L’Oréal Paris, NYX Professional Makeup, Lancôme, Giorgio Armani, YveSource : L’Oreal Teams With Facebook For AR Makeup Try-On Experiences 08/10/2018
Source: Veille netineo
