Digital is no longer the centerpiece of brand experience. Emphasis is shifting onto how best to use it as an invisible enabler of physical and sensory experiences. As interactions with users evolve from periodic engagements via a screen to consistent, connected experiences, organizations must create new services that are deeply integrated in the physical world.
Digital is no longer the centerpiece of brand experience. Emphasis is shifting onto how best to use it as an invisible enabler of physical and sensory experiences. As interactions with users evolve from periodic engagements via a screen to consistent, connected experiences, organizations must create new services that are deeply integrated in the physical world.Source : Physical fights back
Source: Veille netineo
