Madison Avenue may perceive video as the most premium digital advertising format, but new scientific research indicates it may not be as effective as standard or animated banner ads in terms of actually seeing or experiencing an ad’s exposure. The research, conducted by Media Science for a study commissioned by Kargo, utilized neuroscientific methods to measure the biometric responses of 218 smartphone users to three ad formats: standard banners (300×50 and 300×250), animated units, and video units (variou
Madison Avenue may perceive video as the most premium digital advertising format, but new scientific research indicates it may not be as effective as standard or animated banner ads in terms of actually seeing or experiencing an ad’s exposure. The research, conducted by Media Science for a study commissioned by Kargo, utilized neuroscientific methods to measure the biometric responses of 218 smartphone users to three ad formats: standard banners (300×50 and 300×250), animated units, and video units (variouSource : Scientific Study Finds Video Least Viewable, But Most Neuro Ad Format 09/17/2018
Source: Veille netineo
