In France, Digital Ads Are Often Viewed as Intrusive and Irrelevant – eMarketer

he sophistication and efficiency of buying and selling digital advertising means online and mobile ads are proliferating. But that has left many internet users in France feeling bombarded by ads in digital environments, and they prefer a less distracting experience. France continues to post one of the highest levels of ad blocking in Western Europe. eMarketer estimates that the number of internet users in France using ad blockers at least once per month reached 14.1 million in 2017, and will pass 16 millio

Source : In France, Digital Ads Are Often Viewed as Intrusive and Irrelevant – eMarketer Trends, Forecasts & Statistics

Source: Veille netineo

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